Marketing needs to grow or evolve. If it does not, it will remain stagnant and unimpressive. The field of search engine optimization has stressed the need to evolve more than any other, even though it is at a micro level. Other major branches of marketing have all displayed a steady need to change. The hard part is not acknowledging that change needs to happen. The challenge is defining what the change really means. Change is defined through an objective agency assessment review.
External Reviews
There is no better review source than one that is outside the company. Its sole motive is to inform. An external review body is not selling a product at the end of the review. They are not seeking to make a company look good or bad in order to push a public agenda. When a musician wants an opinion about a new song she wrote, she does not ask her best friend or mother—she asks a stranger. A company such as Maxmised details a full company review that sets to improve marketing. There are a few areas the assessment emphasizes, including the web forum, brand awareness, loyal customer perception, and the accuracy of hitting the target market.
Competition Lining
Marketing labors circle around a variety of ideas, and one of them is the status of the competitors. A smart company always assumes that competitors are active and growing. They also need to assume that the company has more resources than they do. This keeps the pressure on the company to advance and grow. All agency assessments take a look at the competitors, but they do not actually review these companies in detail.
The important point is whether the company receiving the review understands that these competitors are there. The assessment looks at what the company knows about them currently. What is their response plan for this action? No one can play a good game of chess if they cannot predict the behavior of their opposition. Smarter players even know how to learn from their behavior, which is another extremely pivotal aspect of a fast-paced modern business. Competitors can unwilling teach their opposition.
Assessments are focused on the business directly and not the outside influences (despite their importance). The marketing assessment will only occur when the company receiving the review trusts the review board. They also need to follow through on the information obtained in the reports. If everything is set in motion, the results can be spectacular.
Improve Marketing 